Art Direction (Video/Editorial 3D Motion)
Educating the audience on the new features for the Lexus IS500
We created glossy 3D gifs to promote through editorial.
Deliverables:
4x feature videos
Editorial Link
Client: Complex, Lexus
Agency: Team One
Art director: Andrea Keeble
Account Director: Caleb Hannabury
Project Director: Jenn Veras
Project Manager: Brittany Battle
Branded Content Editor: Andrew Luecke
Creative Project Manager: Rosy Huang
Designer: Cara Buzzell
3D Animations: Daniel Petersen
Social: Patrick Smith
Web developer: Zach Kobrinsky